Last year, my friend and I discovered an amazing local music festival and immediately fell in love with it. Wildwood Revival features over 20 folk/americana artists each year and takes pride in that it is not “your average music festival.” Artists perform in the cutest barn on Cloverleaf Farm in Arnoldsville, Georgia. I went again this weekend and it was amazing.
This place is always hoppin’. I attended last year and again this year. BOTH years have completely sold out. While they have a relatively limited number of tickets for sale due to the smaller venue space, it can still be hard to get 1,400 people to buy $78 regular admission tickets and $278 VIP tickets when you’re such a small, local event. However, Wildwood Revival knows how to reach its target market and sells out every year.
The usual crowd is mostly mid-20s and 30s hipsters with a few college students (me) and a few older hippies/empty nesters. These demographics are heavy Facebook and Instagram users (if they use social media much at all), so Wildwood Revival makes sure to effectively reach their target market through both of these platforms. While this may seem obvious, they reach them from two angles and then really hook them in on their website.
Wildwood Revival promotes themselves on their brand’s Instagram and Facebook accounts, but also, all 20+ artists heavily promote the event on their accounts, as well. This reaches 20+ times the amount of the target market that are very likely to purchase a ticket. If their favorite artist will be there, as well as 20 other similar artists in the same genre, they’re sure to at least consider it. A regular artist will usually Instagram a picture or tweet once or twice about a show, but at Wildwood Revival, artists will post about it 3-4 times on each of their social media accounts.
Once a potential customer reaches the website, they’re sold. I want whoever their photographer is for my wedding one day. The photos are gorgeous and really capture how amazing the event is. They highlight all of the artists and food vendors in an organized and aesthetically pleasing way. Almost all of the food vendors offer dishes made with organic, all natural ingredients. They sell reusable cups onsite, so there is not one plastic cup used all three days and it avoids tons of wasted plastic. They have various craft vendors that sell various sustainable products, from recycled metal jewelry to all natural hair care products. Their website highlights all of this, which they KNOW their hipster target market will love.
You may be thinking “Is that it?” It kind of is, but this works for them. Wildwood Revival relies on Facebook and Instagram as far as digital marketing is concerned, but also heavily relies on word of mouth. Their target market loves the fact that they don’t advertise that much and they feel special when they’re one of the lucky ones that finds out about it. Wildwood Revival has 4,362 followers on Instagram, 3,581 likes on Facebook and I’ve told every single person I’ve ever met about it; so overall, it’s an effective method in my opinion. 🙂