As you’ve probably already heard, Vine is no more. Even after I just wrote an article raving about the ingeniousness of Vine influencer marketing just last week. Now, everyone’s talking about Twitter’s recent murder of Vine. It’s even the first thing that pops up when you type “what happened” into Google.
Four days ago, Vine posted this whammy to the public and seemed to take many people by surprise. Vanity Fair did a great job of summarizing what really happened inside Twitter and Vine that led to this ultimate decision.
Vine influencers everywhere are scrambling to relocate their following to other social platforms, so maybe it won’t affect their careers too much. Many of them have already used their Vine accounts to gain fame and are already in the public’s eye. Now, they need to work hard to stay in the limelight. I’m interested to see if their sponsorships will adapt and carry over into their platforms or fizzle out.
Maybe the next big hit app will allow for a new generation of internet famous twenty-somethings??? Maybe I’ll have to try it out and see if I can get a movie role out of it one day.