Rebuilding After Wells Fargo Scandal is a group assignment in my Integrated Marketing Communications class in Spring 2017. I conducted and reported our primary research, as well as designed the overall presentation formatting. Research is an area of marketing that I personally wanted to gain more experience and confidence in, which is why I volunteered for the task. I conducted interviews, as well as a Qualtrics survey distributed through various social platforms and email.
Find my Digital Marketing Measurement Strategy for Ladera Resort here! It includes my recommendations on what the company should be measuring on Google Analytics and a suggested campaign to increase wedding sales, utilizing custom URLs and AdWords.
Find my comparison of the two email service providers, MailChimp and Constant Contact, here. It includes a side by side comparison of their features and a recommendation for a theoretical company, Alan’s.
The Task Force committee of PRSSA’s Drewry Chapter works to provide public relations assistance to various UGA organizations and departments. I specifically worked UGA Student Food Pantry client and created graphics for their social media presence. As well as graphics, I created a social schedule to ensure the food pantry reached to its intended audiences efficiently.
Find my analysis of the digital marketing strategies of the adventure footwear brands Teva and Chaco here.
During my summer as a Marketing & Promotions intern at Georgia Aquarium, I was assigned a project to create an event that the aquarium could potentially host. I chose a guest enhancement event with a price promotion and free activities for all children that attend. The event is “Peach State Pride” and it essentially celebrates Georgia Aquarium’s research and conservation efforts for the state of Georgia. Find my presentation that was presented to the Marketing Department here.
From May 2015 to May 2016, I was the Public Relations Coordinator for the Chi Chapter for Gamma Sigma Sigma, a national service sorority. This position entailed updating our chapter’s social media accounts, advertising upcoming events and serving as a point of contact to the public. I organized a “photo shoot” to create marketing materials, which allowed us to create a consistent social media presence throughout our accounts and create a “brand” for the Chi chapter. I also created a website for our chapter that displayed our new brand for the chapter, as well further explained what our sorority entailed to the public. This highly assisted the executive board in recruitment, as well as fundraising. Below are a few examples of my work within the position.