Image building marketing campaign: Wells Fargo fake accounts scandal

Rebuilding After Wells Fargo Scandal is a group assignment in my Integrated Marketing Communications class in Spring 2017. I conducted and reported our primary research, as well as designed the overall presentation formatting. Research is an area of marketing that I personally wanted to gain more experience and confidence in, which is why I volunteered for the task. I conducted interviews, as well as a Qualtrics survey distributed through various social platforms and email.

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