Insta the travel guide: Philly edition

In any industry, the most powerful marketing tool has always been word of mouth recommendations. As consumers, we trust our friends’ opinions. If they have a great experience, we expect the same. In our social media driven society, it’s only natural that word of mouth has gone digital. Instagram has made it extremely easy to share our ideas with our friends and strangers by simply uploading a picture and a caption. It’s my go-to travel guide because I tend to like seeing the sights and experiencing the cool, local stuff instead of the tourist crazed attractions. If I’m ever in a new city, I always follow about 5-10 local Instagram accounts to find the best of the best and I haven’t been disappointed yet. My very first WordPress post was actually about my great experiences with the Atlanta Bucket List account. Most recently, I used Instagram to make the most out of my trip to Philadelphia! While we were only there for a couple days, we made the most out of the city.

Start off the with the Places tag or hashtag of the city you’re in to see the most popular photo ops. We didn’t see too many unique sights this trip because my mom was not up to walking 15 miles a day, but then again, neither was I. It was too cold for this southern girl.

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Then, search for accounts with the city in the name. phillyfoodies and philadelphiafoodie gave us such a great recommendation for brunch near our hotel, we ate there twice! Green Eggs Cafe was amazing and I highly recommend the rosemary potatoes and the cookie dough stuffed french toast. They also led us to Federal Donuts, which is hands down one of the coolest custom donut places I’ve ever been to!

I’m vegetarian, but my mom had to make the tough decision on whether to try Geno’s or Pat’s philly cheesesteaks. She went with Geno’s and she actually said she’d had better before. Our Uber driver said Pat’s was better, so we maybe should’ve listened to him and not based the decision on the most photogenic building. ūüôā

We found Bar Bombon the old fashioned way (Google maps), but this place is my #1 Philly recommendation y’all. The entire restaurant is vegetarian, and you wouldn’t even know. My mom, a carnivore, said this was the best place we went to the entire trip! Highly recommend literally everything on the menu.

Thanks Insta for another great trip!

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Use Instagram to get the most out of your city

This summer I moved to Atlanta and interned with Georgia Aquarium (the¬†best decision I’ve ever made and I could talk about it all day). I’m not originally from Atlanta and I didn’t know what all there was to do in the city, so I¬†followed an Instagram account that did everything for me.

ATL Bucket List¬†highlights the trendiest and hottest spots of Atlanta. It¬†focuses on local food and drink, but also frequently features attractions, street art and special events. The Instagram account was only created a little over a year ago in March 2015 and already has over 57,700 thousand followers (and increasing every day!). Alyssa, the account’s founder, has now expanded ATL Bucket List into a¬†blog,¬†Facebook Page¬†and¬†Twitter.

Atlanta isn’t the only city to have this type of Instagram account. Nashville¬†has a very similar account, Nashville Guru,¬†and Chicago has an almost identical¬†Chicago Bucket List. I’m sure there are many more cities with similar accounts that I just haven’t visited yet.¬†If you can’t find a similar Instagram account for your city, I highly recommend starting one. Alyssa¬†has¬†become a major influencer in the Atlanta community in just over a year. This could have have easily been anyone! All it takes is one great idea and an Instagram account to gain a following. Through ATL Bucket List, she¬†has gotten some exclusive VIP invites to special¬†events, as well as free swag,¬†from organizations¬†like Chateau Elan and The Atlanta Beer Festival, to give away on her account.

Business owners should go home and pray¬†that she happen upon their business. Just one post and 60 thousand potential new¬†customers have been reached. These are 60 thousand followers there solely to get advice on where in Atlanta they should spend their money next. I am living proof that this is true. I saw these places posted on her account and tried most of them the next day. If you’re an Atlanta business owner yourself and ATL Bucket List hasn’t¬†happened upon your business yet, Alyssa¬†can be easily contacted by the email address located in her bio. If you really want to solidify your chances of being featured, you could always follow in¬†Chateau Elan’s and The Atlanta Beer Festival’s footsteps¬†by bribing her with free stuff. I’m sure she’d be willing to give your business a try then. ūüôā