Pinterest the travel guide: Nashville edition

Pinterest the travel guide: Nashville edition

I recently went to Nashville for the weekend and I owe our successful trip all to Pinterest! Usually, I look solely to Instagram for travel recommendations. Instagram users find the coolest and often hidden gems in cities, and then are able to share the exact location for other users to find! However, for Nashville, I found that Pinterest was a great platform for bloggers to share sample itineraries for weekend trips. Screen Shot 2017-06-22 at 2.00.06 AM

Even though it rained about 99% of our weekend, we were definitely able to make the most of our trip! Here are some of my favorite places we visited:

Draper James: First, I am obsessed with all things Southern and Draper James is classic Southern style. Second, Reese Witherspoon has been one of my role models ever since I can remember. She’s an amazing actress and businesswoman. And third, we actually got to meet her and she was so nice. So. Nice.

ACME Feed and Seed: ACME is a four story factory turned into a restaurant, bar and concert venue. This place was packed with both tourists and locals, and I definitely know why. You could easily spend your whole night in this one building. The rooftop bar had a great view of the river and city, while the ground floor had delicious drinks and food, as well as a live band.

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Murals: We hit a few of the most popular ones, but they are located literally all over the city. Murals are one of my favorite newer city trends. They’re art that everyone can relate to, while also livening up the area. I saw most of these on Instagram first, but some blogs from Pinterest helped me find their location!

Biscuit Love: I had heard so much about this brunch place online and from friends-of-friends, so we had to try it. The “bonuts” are definitely not overrated and worth every second of the wait in line. Get there early to avoid a line around the block!

The Broadway Strip: I feel like everyone should experience this at least once their life. The street is lined with huge neon signs and every bar is at least two stories high (most are three or four!). Each bar has multiple cover bands playing on each floor. We loved exploring the four floors of Honky Tonk Central, the old school car hung on the wall at Nudie’s and the party scene at The Stage.

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Antique Archeology: I was a History minor in college, so I’m a huge fan of the American Pickers show on the History Channel. My parents and I used to watch all day marathons on the weekends when I still lived at home. I had to include their Nashville store location on my Nashville list and I wasn’t disappointed! They had some crazy items, as well as tons of show merchandise for fans of the show.

The Loveless Cafe: The Loveless was one of those things that I knew was famous, but wasn’t sure why. Every famous country music artist has been and taken a picture there. While it is actually a little bit of drive out of the city, it was definitely worth the trip. The food was amazing and it was fun to learn about it’s history in its shops during the wait. It was originally one of the few stops on Highway 100 in the 1950s and has been famous for its Southern food ever since.

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More of Pinterest’s Nashville highlights include:

  • The Pancake Pantry
  • The Pharmacy
  • Pedal Tavern
  • Country Music Hall of Fame
  • The Grand Ole Opry
  • The Parthenon
  • Pinewood Social
  • Hattie B’s

Wendy’s is savage and Twitterverse loves it

I know I’m not the first person to acknowledge how Wendy’s Twitter account is hilarious, but I wanted to address how I love it as a digital marketing strategy for the company.

Wendy’s understands who Twitter users are and how they utilize it as a platform. While there are Twitter users all over the demographic spectrum, the most active users are the millennial generation and younger. Millennials were the innovators that first made Twitter successful in its launch in 2006 and continue to consider it as one of their favorite platforms. Millennials largely use Twitter to: 1) talk about politics 2) complain about things and 3) share jokes and memes. Wendy’s marketing team has gone with #3 and ran with it. 

The overarching goal of a social media campaign is to create an online community around your brand, where you can facilitate discussion about the brand in a positive light. Nothing gets millennials talking more than a savage fast food company tweeting insults and “clapbacks” about its competitors. This clever use of brand personification makes millennials want to be Wendy’s best friend. This guy even wanted to hookup with Wendy’s, to which they replied “We are literally a restaurant.” 

If you haven’t seen Wendy’s Twitter yet, here’s one of my favorite videos that compiled the best of the best examples of Wendy’s tweets:

Whoops! I spoke too soon; Vine influencer marketing is no more

As you’ve probably already heard, Vine is no more. Even after I just wrote an article raving about the ingeniousness of Vine influencer marketing just last week. Now, everyone’s talking about Twitter’s recent murder of Vine. It’s even the first thing that pops up when you type “what happened” into Google.

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Four days ago, Vine posted this whammy to the public and seemed to take many people by surprise. Vanity Fair did a great job of summarizing what really happened inside Twitter and Vine that led to this ultimate decision.

Vine influencers everywhere are scrambling to relocate their following to other social platforms, so maybe it won’t affect their careers too much. Many of them have already used their Vine accounts to gain fame and are already in the public’s eye. Now, they need to work hard to stay in the limelight. I’m interested to see if their sponsorships will adapt and carry over into their platforms or fizzle out.

Maybe the next big hit app will allow for a new generation of internet famous twenty-somethings??? Maybe I’ll have to try it out and see if I can get a movie role out of it one day.