Pinterest the travel guide: Nashville edition

Pinterest the travel guide: Nashville edition

I recently went to Nashville for the weekend and I owe our successful trip all to Pinterest! Usually, I look solely to Instagram for travel recommendations. Instagram users find the coolest and often hidden gems in cities, and then are able to share the exact location for other users to find! However, for Nashville, I found that Pinterest was a great platform for bloggers to share sample itineraries for weekend trips. Screen Shot 2017-06-22 at 2.00.06 AM

Even though it rained about 99% of our weekend, we were definitely able to make the most of our trip! Here are some of my favorite places we visited:

Draper James: First, I am obsessed with all things Southern and Draper James is classic Southern style. Second, Reese Witherspoon has been one of my role models ever since I can remember. She’s an amazing actress and businesswoman. And third, we actually got to meet her and she was so nice. So. Nice.

ACME Feed and Seed: ACME is a four story factory turned into a restaurant, bar and concert venue. This place was packed with both tourists and locals, and I definitely know why. You could easily spend your whole night in this one building. The rooftop bar had a great view of the river and city, while the ground floor had delicious drinks and food, as well as a live band.

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Murals: We hit a few of the most popular ones, but they are located literally all over the city. Murals are one of my favorite newer city trends. They’re art that everyone can relate to, while also livening up the area. I saw most of these on Instagram first, but some blogs from Pinterest helped me find their location!

Biscuit Love: I had heard so much about this brunch place online and from friends-of-friends, so we had to try it. The “bonuts” are definitely not overrated and worth every second of the wait in line. Get there early to avoid a line around the block!

The Broadway Strip: I feel like everyone should experience this at least once their life. The street is lined with huge neon signs and every bar is at least two stories high (most are three or four!). Each bar has multiple cover bands playing on each floor. We loved exploring the four floors of Honky Tonk Central, the old school car hung on the wall at Nudie’s and the party scene at The Stage.

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Antique Archeology: I was a History minor in college, so I’m a huge fan of the American Pickers show on the History Channel. My parents and I used to watch all day marathons on the weekends when I still lived at home. I had to include their Nashville store location on my Nashville list and I wasn’t disappointed! They had some crazy items, as well as tons of show merchandise for fans of the show.

The Loveless Cafe: The Loveless was one of those things that I knew was famous, but wasn’t sure why. Every famous country music artist has been and taken a picture there. While it is actually a little bit of drive out of the city, it was definitely worth the trip. The food was amazing and it was fun to learn about it’s history in its shops during the wait. It was originally one of the few stops on Highway 100 in the 1950s and has been famous for its Southern food ever since.

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More of Pinterest’s Nashville highlights include:

  • The Pancake Pantry
  • The Pharmacy
  • Pedal Tavern
  • Country Music Hall of Fame
  • The Grand Ole Opry
  • The Parthenon
  • Pinewood Social
  • Hattie B’s

Wildwood Revival knows its audience

Last year, my friend and I discovered an amazing local music festival and immediately fell in love with it. Wildwood Revival features over 20 folk/americana artists each year and takes pride in that it is not “your average music festival.” Artists perform in the cutest barn on Cloverleaf Farm in Arnoldsville, Georgia. I went again this weekend and it was amazing.

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This place is always hoppin’. I attended last year and again this year. BOTH years have completely sold out. While they have a relatively limited number of tickets for sale due to the smaller venue space, it can still be hard to get 1,400 people to buy $78 regular admission tickets and $278 VIP tickets when you’re such a small, local event. However, Wildwood Revival knows how to reach its target market and sells out every year.

The usual crowd is mostly mid-20s and 30s hipsters with a few college students (me) and a few older hippies/empty nesters. These demographics are heavy Facebook and Instagram users (if they use social media much at all), so Wildwood Revival makes sure to effectively reach their target market through both of these platforms. While this may seem obvious, they reach them from two angles and then really hook them in on their website.

Wildwood Revival promotes themselves on their brand’s Instagram and Facebook accounts, but also, all 20+ artists heavily promote the event on their accounts, as well. This reaches 20+ times the amount of the target market that are very likely to purchase a ticket. If their favorite artist will be there, as well as 20 other similar artists in the same genre, they’re sure to at least consider it. A regular artist will usually Instagram a picture or tweet once or twice about a show, but at Wildwood Revival, artists will post about it 3-4 times on each of their social media accounts.

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Once a potential customer reaches the website, they’re sold. I want whoever their photographer is for my wedding one day. The photos are gorgeous and really capture how amazing the event is. They highlight all of the artists and food vendors in an organized and aesthetically pleasing way. Almost all of the food vendors offer dishes made with organic, all natural ingredients. They sell reusable cups onsite, so there is not one plastic cup used all three days and it avoids tons of wasted plastic. They have various craft vendors that sell various sustainable products, from recycled metal jewelry to all natural hair care products. Their website highlights all of this, which they KNOW their hipster target market will love.

You may be thinking “Is that it?” It kind of is, but this works for them. Wildwood Revival relies on Facebook and Instagram as far as digital marketing is concerned, but also heavily relies on word of mouth. Their target market loves the fact that they don’t advertise that much and they feel special when they’re one of the lucky ones that finds out about it. Wildwood Revival has 4,362 followers on Instagram, 3,581 likes on Facebook and I’ve told every single person I’ve ever met about it; so overall, it’s an effective method in my opinion. 🙂

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