Pinterest the travel guide: Nashville edition

Pinterest the travel guide: Nashville edition

I recently went to Nashville for the weekend and I owe our successful trip all to Pinterest! Usually, I look solely to Instagram for travel recommendations. Instagram users find the coolest and often hidden gems in cities, and then are able to share the exact location for other users to find! However, for Nashville, I found that Pinterest was a great platform for bloggers to share sample itineraries for weekend trips. Screen Shot 2017-06-22 at 2.00.06 AM

Even though it rained about 99% of our weekend, we were definitely able to make the most of our trip! Here are some of my favorite places we visited:

Draper James: First, I am obsessed with all things Southern and Draper James is classic Southern style. Second, Reese Witherspoon has been one of my role models ever since I can remember. She’s an amazing actress and businesswoman. And third, we actually got to meet her and she was so nice. So. Nice.

ACME Feed and Seed: ACME is a four story factory turned into a restaurant, bar and concert venue. This place was packed with both tourists and locals, and I definitely know why. You could easily spend your whole night in this one building. The rooftop bar had a great view of the river and city, while the ground floor had delicious drinks and food, as well as a live band.

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Murals: We hit a few of the most popular ones, but they are located literally all over the city. Murals are one of my favorite newer city trends. They’re art that everyone can relate to, while also livening up the area. I saw most of these on Instagram first, but some blogs from Pinterest helped me find their location!

Biscuit Love: I had heard so much about this brunch place online and from friends-of-friends, so we had to try it. The “bonuts” are definitely not overrated and worth every second of the wait in line. Get there early to avoid a line around the block!

The Broadway Strip: I feel like everyone should experience this at least once their life. The street is lined with huge neon signs and every bar is at least two stories high (most are three or four!). Each bar has multiple cover bands playing on each floor. We loved exploring the four floors of Honky Tonk Central, the old school car hung on the wall at Nudie’s and the party scene at The Stage.

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Antique Archeology: I was a History minor in college, so I’m a huge fan of the American Pickers show on the History Channel. My parents and I used to watch all day marathons on the weekends when I still lived at home. I had to include their Nashville store location on my Nashville list and I wasn’t disappointed! They had some crazy items, as well as tons of show merchandise for fans of the show.

The Loveless Cafe: The Loveless was one of those things that I knew was famous, but wasn’t sure why. Every famous country music artist has been and taken a picture there. While it is actually a little bit of drive out of the city, it was definitely worth the trip. The food was amazing and it was fun to learn about it’s history in its shops during the wait. It was originally one of the few stops on Highway 100 in the 1950s and has been famous for its Southern food ever since.

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More of Pinterest’s Nashville highlights include:

  • The Pancake Pantry
  • The Pharmacy
  • Pedal Tavern
  • Country Music Hall of Fame
  • The Grand Ole Opry
  • The Parthenon
  • Pinewood Social
  • Hattie B’s

Wendy’s is savage and Twitterverse loves it

I know I’m not the first person to acknowledge how Wendy’s Twitter account is hilarious, but I wanted to address how I love it as a digital marketing strategy for the company.

Wendy’s understands who Twitter users are and how they utilize it as a platform. While there are Twitter users all over the demographic spectrum, the most active users are the millennial generation and younger. Millennials were the innovators that first made Twitter successful in its launch in 2006 and continue to consider it as one of their favorite platforms. Millennials largely use Twitter to: 1) talk about politics 2) complain about things and 3) share jokes and memes. Wendy’s marketing team has gone with #3 and ran with it. 

The overarching goal of a social media campaign is to create an online community around your brand, where you can facilitate discussion about the brand in a positive light. Nothing gets millennials talking more than a savage fast food company tweeting insults and “clapbacks” about its competitors. This clever use of brand personification makes millennials want to be Wendy’s best friend. This guy even wanted to hookup with Wendy’s, to which they replied “We are literally a restaurant.” 

If you haven’t seen Wendy’s Twitter yet, here’s one of my favorite videos that compiled the best of the best examples of Wendy’s tweets:

Insta the travel guide: Atlanta edition

I love doing “Insta the travel guide” posts for two reasons. 1) I get to spread the word about how one can use social media platforms to your advantage while traveling! 2) I try to convey to the marketing world and business owners the importance of the use of social media platforms to reach certain markets. For many like me, if we can’t find your business online, we can’t find your business in person.

My first blog post ever was about how I used the Instagram account, ATL Bucket List, to make the most out of my summer in the city! Now, I wanted to do a separate post about my favorite places I found through Instagram! ATL Bucket List and the Atlanta Places tag were great places to start, as well as stalking friends’ and family’s  accounts! Here are my top 9 places in Atlanta!

1. Murals: I am the most stereotypical millennial and loved the murals. They are all over the city and this Instagram account tells you where they all are! My friends from school came to visit and I dragged them all over the city to see them. This particular one is in the heart of the Edgewood neighborhood and definitely my favorite of the ones we saw!

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2. Jackson Street Bridge: This was by far the hardest place to find because most people don’t like tagging its exact location, but I found it! This bridge has the best cityscape view in the city (that I found so far)! Hopefully this helps someone else who had seen it pictures, but couldn’t find it!

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3. High Museum of Art:  I don’t live under a rock. I had heard about the High before, but the photos in the Places tag made me want to go! I wouldn’t say I am “into” art, but I loved exploring this place!

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4. Chattahoochee Coffee Company: In the back of a gated apartment community, there is the cutest coffee place with the BEST view in Atlanta (ITP!) Pull up to the call box, say “Coffee!” and they’ll buzz you in!

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5. Atlanta History Center: While the museum itself was very interesting, the best part is the Swan House out back and its gardens! I had seen photos of this place and had to find it. It’s absolutely gorgeous and a must-see while in Atlanta! It was once owned by the (very rich) Inman family in the 1930s. Today, it’s known for that the Hunger Games was filmed there!

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6. Sweet Auburn Curb Market: Definitely one of the coolest places I’ve been! Sweet Auburn Curb Market was started in 1918 after the Great Atlanta Fire of 1917, as part of the area’s revitalization efforts. Today, you can find really affordable produce and meats, as well as shop at various food court style restaurants! I highly recommend Bell Street Burritos, a local business similar to Barberito’s and Moe’s!

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7. Monday Night Brewing: Although one of the big three breweries in Atlanta, I initially found Monday Night through a friend’s Instagram and I had to go see the tie wall! While I wasn’t the hugest fan of their beer selection (I’m not a fan of really hoppy beer), it has a great atmosphere and hilarious tour guides. Tucked away in West Midtown, this a must try for a fun evening out!

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8. Midtown: Midtown is an obvious must-see, but a picture with the sign in Colony Square is a must-do while in Atlanta! Processed with VSCO with c1 preset

9. Georgia Aquarium: This one is cheating because I interned there this summer and I didn’t find it on Instagram, but it is definitely an Atlanta must-see and their Instagram is always on point. One of my favorite things I’ve ever done was getting to take a yoga class in front of Ocean Voyager! Processed with VSCO with se2 preset

The best thing that has ever happened to me in my life was catching this cutie’s attention and snapping this awesome picture of our staring contest! I love beluga whales.

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These are my top 9 spots in the city! What are your favorite spots in Atlanta?

Wine down in Braselton, Georgia

This weekend, I convinced my friends to come with me to try out Chateau Elan! (Just kidding, they were down immediately; no convincing was needed.) I found out about Chateau Elan through a friend of a friend a while ago and it went straight on my bucket list!

I had done some research ahead of time on their Facebook for information and their Instagram for the unspoken dress code, so I had a pretty solid idea of what to expect and I was not disappointed! If you know anything about me, I always check social media before going somewhere. Even just photos can tell us so many things about a place! A website is what the company wants you to see; social media is what other consumers want you to see (with a little guidance from the company, of course).

Chateau Elan is ensuring that all customers leave with newfound knowledge and new experiences, no matter what level of wine connoisseur you may be! We loved it and I would definitely recommend it for a girls day with friends or date night! We did the 8 tastings + the tour for $25 package. Upon arrival, they give you an informational sheet about the different wines they offer and their descriptions, as well as a pen to mark off which ones you tried. The tour lasted about 30 minutes, and I don’t think I’ve ever learned so much in 30 minutes before in my life. I really appreciated how the tour informed guests on the wine-making process, as well as the wine-tasting process for the beginners! The tour guides and bartenders are doing an amazing job of reinforcing the overall brand and its desired experience. We got a quick description of every single pour and you could tell that each one knew their stuff and really wanted you to enjoy the experience. The atmosphere was absolutely beautiful, inside and out. Overall, a great way to spend a Saturday!

Cheers!

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Vine influencer marketing

If you’re a regular user of Vine, you’ll recognize the “Vine Famous,” always in the Comedy section with at least 50,000 likes on each Vine. These names include King Bach, David Lopez, Logan Paul, Thomas Sanders, AlliCattt, meechonmars, Lele Pons, Brandon Calvillo, Zach King, Brittany Furlan, etc. Instead of companies using only their Vine profiles with their own original content, they occasionally use these Vine famous people to promote their product in a creative, subtle way. Big businesses have recognized that they are influencers in the Vine world and that people look up to them. Through a sponsorship, the company gets to reach a new segment of the target market, and the Vine famous user is given money to make their Vines as successful as can be. However creative they may make the Vine, it is still very obvious to the viewers that it is a paid gig and that they probably don’t LOOOVE Z-Up or Dunkin Donuts THAT much to where they would dedicate an entire video to it for free. They also add a “#ad” to each caption, so it is very clear what is happening. These sponsored ads are now very common and somewhat of a goal for Vine users. You’ll actually see some not as “famous” people put in their caption “please sponsor me” or “trying to get that sponsor.”

With that being said, I’m really okay with it. These people are “famous” for a reason. They’re funny people that make funny videos. Except now, they just make funny videos that include a specific product and get money for it. It’s never fake; for example, a boring review or they pretend like they’ve never heard of something and they’re just now trying it, but already love it. They make it clear they’re getting paid. It could be the poor college student in me that commends them for turning their hobby (Vine) into something they can benefit from. A very wide range of companies that have used this influencer marketing, such as 7-Up, 5 Gum, Xfinity, Intel, Fanta, Velveeta, Best Buy, Budweiser, Coca-Cola,  Dunkin Donuts and more.

I’m not sure if this form of advertising is effective in terms of sales numbers, but in my opinion, it is effective in terms of brand awareness. The fact that Velveeta cheese and Intel can advertise using the exact same method makes Vine an interesting, dynamic platform. It is a unique hybrid of native advertising and influencer marketing.