Pinterest the travel guide: Nashville edition

Pinterest the travel guide: Nashville edition

I recently went to Nashville for the weekend and I owe our successful trip all to Pinterest! Usually, I look solely to Instagram for travel recommendations. Instagram users find the coolest and often hidden gems in cities, and then are able to share the exact location for other users to find! However, for Nashville, I found that Pinterest was a great platform for bloggers to share sample itineraries for weekend trips. Screen Shot 2017-06-22 at 2.00.06 AM

Even though it rained about 99% of our weekend, we were definitely able to make the most of our trip! Here are some of my favorite places we visited:

Draper James: First, I am obsessed with all things Southern and Draper James is classic Southern style. Second, Reese Witherspoon has been one of my role models ever since I can remember. She’s an amazing actress and businesswoman. And third, we actually got to meet her and she was so nice. So. Nice.

ACME Feed and Seed: ACME is a four story factory turned into a restaurant, bar and concert venue. This place was packed with both tourists and locals, and I definitely know why. You could easily spend your whole night in this one building. The rooftop bar had a great view of the river and city, while the ground floor had delicious drinks and food, as well as a live band.

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Murals: We hit a few of the most popular ones, but they are located literally all over the city. Murals are one of my favorite newer city trends. They’re art that everyone can relate to, while also livening up the area. I saw most of these on Instagram first, but some blogs from Pinterest helped me find their location!

Biscuit Love: I had heard so much about this brunch place online and from friends-of-friends, so we had to try it. The “bonuts” are definitely not overrated and worth every second of the wait in line. Get there early to avoid a line around the block!

The Broadway Strip: I feel like everyone should experience this at least once their life. The street is lined with huge neon signs and every bar is at least two stories high (most are three or four!). Each bar has multiple cover bands playing on each floor. We loved exploring the four floors of Honky Tonk Central, the old school car hung on the wall at Nudie’s and the party scene at The Stage.

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Antique Archeology: I was a History minor in college, so I’m a huge fan of the American Pickers show on the History Channel. My parents and I used to watch all day marathons on the weekends when I still lived at home. I had to include their Nashville store location on my Nashville list and I wasn’t disappointed! They had some crazy items, as well as tons of show merchandise for fans of the show.

The Loveless Cafe: The Loveless was one of those things that I knew was famous, but wasn’t sure why. Every famous country music artist has been and taken a picture there. While it is actually a little bit of drive out of the city, it was definitely worth the trip. The food was amazing and it was fun to learn about it’s history in its shops during the wait. It was originally one of the few stops on Highway 100 in the 1950s and has been famous for its Southern food ever since.

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More of Pinterest’s Nashville highlights include:

  • The Pancake Pantry
  • The Pharmacy
  • Pedal Tavern
  • Country Music Hall of Fame
  • The Grand Ole Opry
  • The Parthenon
  • Pinewood Social
  • Hattie B’s

Wendy’s is savage and Twitterverse loves it

I know I’m not the first person to acknowledge how Wendy’s Twitter account is hilarious, but I wanted to address how I love it as a digital marketing strategy for the company.

Wendy’s understands who Twitter users are and how they utilize it as a platform. While there are Twitter users all over the demographic spectrum, the most active users are the millennial generation and younger. Millennials were the innovators that first made Twitter successful in its launch in 2006 and continue to consider it as one of their favorite platforms. Millennials largely use Twitter to: 1) talk about politics 2) complain about things and 3) share jokes and memes. Wendy’s marketing team has gone with #3 and ran with it. 

The overarching goal of a social media campaign is to create an online community around your brand, where you can facilitate discussion about the brand in a positive light. Nothing gets millennials talking more than a savage fast food company tweeting insults and “clapbacks” about its competitors. This clever use of brand personification makes millennials want to be Wendy’s best friend. This guy even wanted to hookup with Wendy’s, to which they replied “We are literally a restaurant.” 

If you haven’t seen Wendy’s Twitter yet, here’s one of my favorite videos that compiled the best of the best examples of Wendy’s tweets:

Insta the travel guide: Atlanta edition

I love doing “Insta the travel guide” posts for two reasons. 1) I get to spread the word about how one can use social media platforms to your advantage while traveling! 2) I try to convey to the marketing world and business owners the importance of the use of social media platforms to reach certain markets. For many like me, if we can’t find your business online, we can’t find your business in person.

My first blog post ever was about how I used the Instagram account, ATL Bucket List, to make the most out of my summer in the city! Now, I wanted to do a separate post about my favorite places I found through Instagram! ATL Bucket List and the Atlanta Places tag were great places to start, as well as stalking friends’ and family’s  accounts! Here are my top 9 places in Atlanta!

1. Murals: I am the most stereotypical millennial and loved the murals. They are all over the city and this Instagram account tells you where they all are! My friends from school came to visit and I dragged them all over the city to see them. This particular one is in the heart of the Edgewood neighborhood and definitely my favorite of the ones we saw!

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2. Jackson Street Bridge: This was by far the hardest place to find because most people don’t like tagging its exact location, but I found it! This bridge has the best cityscape view in the city (that I found so far)! Hopefully this helps someone else who had seen it pictures, but couldn’t find it!

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3. High Museum of Art:  I don’t live under a rock. I had heard about the High before, but the photos in the Places tag made me want to go! I wouldn’t say I am “into” art, but I loved exploring this place!

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4. Chattahoochee Coffee Company: In the back of a gated apartment community, there is the cutest coffee place with the BEST view in Atlanta (ITP!) Pull up to the call box, say “Coffee!” and they’ll buzz you in!

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5. Atlanta History Center: While the museum itself was very interesting, the best part is the Swan House out back and its gardens! I had seen photos of this place and had to find it. It’s absolutely gorgeous and a must-see while in Atlanta! It was once owned by the (very rich) Inman family in the 1930s. Today, it’s known for that the Hunger Games was filmed there!

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6. Sweet Auburn Curb Market: Definitely one of the coolest places I’ve been! Sweet Auburn Curb Market was started in 1918 after the Great Atlanta Fire of 1917, as part of the area’s revitalization efforts. Today, you can find really affordable produce and meats, as well as shop at various food court style restaurants! I highly recommend Bell Street Burritos, a local business similar to Barberito’s and Moe’s!

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7. Monday Night Brewing: Although one of the big three breweries in Atlanta, I initially found Monday Night through a friend’s Instagram and I had to go see the tie wall! While I wasn’t the hugest fan of their beer selection (I’m not a fan of really hoppy beer), it has a great atmosphere and hilarious tour guides. Tucked away in West Midtown, this a must try for a fun evening out!

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8. Midtown: Midtown is an obvious must-see, but a picture with the sign in Colony Square is a must-do while in Atlanta! Processed with VSCO with c1 preset

9. Georgia Aquarium: This one is cheating because I interned there this summer and I didn’t find it on Instagram, but it is definitely an Atlanta must-see and their Instagram is always on point. One of my favorite things I’ve ever done was getting to take a yoga class in front of Ocean Voyager! Processed with VSCO with se2 preset

The best thing that has ever happened to me in my life was catching this cutie’s attention and snapping this awesome picture of our staring contest! I love beluga whales.

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These are my top 9 spots in the city! What are your favorite spots in Atlanta?

Wine down in Braselton, Georgia

This weekend, I convinced my friends to come with me to try out Chateau Elan! (Just kidding, they were down immediately; no convincing was needed.) I found out about Chateau Elan through a friend of a friend a while ago and it went straight on my bucket list!

I had done some research ahead of time on their Facebook for information and their Instagram for the unspoken dress code, so I had a pretty solid idea of what to expect and I was not disappointed! If you know anything about me, I always check social media before going somewhere. Even just photos can tell us so many things about a place! A website is what the company wants you to see; social media is what other consumers want you to see (with a little guidance from the company, of course).

Chateau Elan is ensuring that all customers leave with newfound knowledge and new experiences, no matter what level of wine connoisseur you may be! We loved it and I would definitely recommend it for a girls day with friends or date night! We did the 8 tastings + the tour for $25 package. Upon arrival, they give you an informational sheet about the different wines they offer and their descriptions, as well as a pen to mark off which ones you tried. The tour lasted about 30 minutes, and I don’t think I’ve ever learned so much in 30 minutes before in my life. I really appreciated how the tour informed guests on the wine-making process, as well as the wine-tasting process for the beginners! The tour guides and bartenders are doing an amazing job of reinforcing the overall brand and its desired experience. We got a quick description of every single pour and you could tell that each one knew their stuff and really wanted you to enjoy the experience. The atmosphere was absolutely beautiful, inside and out. Overall, a great way to spend a Saturday!

Cheers!

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Is sponsored Snapchat Lens marketing becoming the new norm?

Is it just me or has Snapchat marketing been booming the last couple weeks? Every day that I open the app, there’s a new Sponsored Lens to use. They’ve been marketing everything from new movies to cereal lately and I love it. As a marketing student, it’s interesting to get on and see which brands are trying to reach my demographic. Snapchat marketing is a smart, effective way to reach consumers from 10 year olds to 30 years old. Many consumers in this age range are using Snapchat as a main source of communication, as well as entertainment. I wouldn’t say that all of these Lenses are going to make me go out and buy their products immediately, but it’s great for overall brand awareness.

Some critics feel as though Snapchat is not an effective marketing strategy for products, like consumer goods. I agree that Snapchat is not the place for products like consumer goods IF the company’s goal is to actually sell me the actual product. It improves my opinion of the brand, but not much else. For example, last week on National Coffee Day, I loved Starbucks’ mermaid Lens. They weren’t offering any deals like Dunkin’ Donuts was because let’s be honest, they don’t need to. However, Starbucks was still able to participate in the “holiday” through Snapchat and increase overall brand awareness.

I do think that for products such as movies, it is a very smart move to use Snapchat to try to directly sell me a movie ticket. I think Miss Peregrine’s Home for Peculiar Children did a great job in their movie promotion. The various filters they created allowed me to generate interest in the product itself. Why does the one with the hat disappear? What does the creepy, razor sharp teeth/mouth for eyes mean?

My advice to brands interested in marketing with Snapchat? The key to Snapchat is making the right Lens (or filter) for your brand or product that engages the consumer. Know ahead of time what you want it to accomplish. Do you want to increase brand awareness for a specific demographic or do you want to sell them your product? Now more than ever, it’s important to note that you shouldn’t just do it because everyone else is doing it. It should contribute to your overall marketing goals and how you want to reach your consumers. It’s also important that you give it you 100% or don’t do it at all. When there are some great Lenses out there, it could reflect negatively of yours is boring. Engage the consumer so that they are inclined to continue to be engaged by looking your product up or ask their friends about it.

Here are a few filters from the past week or so that I’ve rated hot, not and room temperature. Excuse my faces. Most of these were taken on my way to class at 8am. I’m not a morning person.
Hot: 

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Lukewarm: 

      
Not:

Sorry, Chevy. Snapchat is not the place to sell me a car; no matter how “fun” you want the car to seem.
BONUS: This one isn’t Sponsored or anything, but I just think it’s hilarious. 

Sex and the City: still so relevant 12 years later

My current obsession is Sex and the City (the series, not the movies). Some friends of mine told me I had to watch it immediately, and now I physically can’t stop watching.

Sex and the City was revolutionary for its time, proven by both its many awards and nominations, as well as its consistent popularity throughout the past 20 years. I’m a nerd, so I think its interesting how viewers are able to see how technology in America transformed from 1998-2004 through the show itself. For example, Carrie began the series with a desktop PC and a cordless home phone. She ends the series with a Macbook and a flip phone.

The most advanced technology featured in the show was early Amazon and TiVo. In one episode, Carrie even explained to the audience how Google worked. So, how did a show that was in its prime before digital media stay so relevant into today’s digital world? The technology of online streaming has allowed the fan base to grow exponentially, as new generations of women discover the show. Sex and the City fans keep engaged online through various platforms and have formed communities surrounding the brand. The show is timeless and relates to many types of women and their daily experiences, so the show has easily evolved into the digital world through its fans themselves.

  1. On HBO’s website, fans can download screensavers, shop for merchandise, follow a city tour guide and test their knowledge with a trivia game. I got a 91%, but I feel like I could do much better.
  2. Even though Facebook was created after the series had ended, the series has over 13 million fans on Facebook! 12 years after the show’s finale, they still post regularly on their Facebook page. They frequently highlight iconic scenes and quotes, which allows the true fans to reminisce on their favorite moments with the girls.
  3. There are various Twitter fan pages that tweet our favorite lines and photos from the girls. Many fans tweet back and comment, further developing the online community around the brand. One fan page has over 371,000 followers!
  4. Last but not least, GIFs are everywhere and I love them. The women of Sex and the City are so relatable and wise, you can quote them on anything. They’ve been through a lot in 6 seasons and they can offer a solution to any situation. The girls’ facial expressions and reactions are used on Buzzfeed articles, blogs, and quizzes everywhere. It’s hard to go one day online without seeing one of the girls on my social media, and that is fine with me.

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