Millennials, as a whole, are very skeptical of companies and their underlying motives of advertising. Influenster acknowledges that most consumers today heavily rely on reviews and opinions from friends when making a purchase decision. Taking this idea into the 21st century, they’ve created an online platform where you can review products with the incentive of receiving free products in the mail! Rather than give a summary on how Influenster works, I want to focus on how both businesses and consumers can benefit from these types of websites. I’m currently participating in the “Chapstick Naturals VoxBox.” I’m going to be sent a selection of Chapstick’s newest product line to test and review!
Using a program like this is so beneficial for companies during a new product launch. The product receives guaranteed buzz and it will almost always receive accurate feedback. Influenster selects users that they believe have some authority in the product’s field and that will give an honest opinion. For example, if I had said that I do not normally use lip balms, I probably wouldn’t have been selected for the ChapStick campaign. They also select participants by their “social impact.” Your impact score is calculated by how many friends and followers you have on your social media accounts. This helps Influenster calculate how effective you will be in reaching the most amount of people. This also ensures the company that their message will reach as much of the target market as possible, as well as rewards the Influenster users that have all of their social media accounts connected. My impact score is high, which allows me to be considered for many VoxBoxes, even when I may not be the most active user.
Influenster benefits both companies and consumers by simply sharing opinions. Consumers do not always trust a company’s word in their advertising. It often takes that third party to say, “Yes, this product is actually really great.” Influenster users are able to be that third party, while receiving benefits for their time and effort used. Try it, if it’s something you think you’d be interested! It’s totally free to join and you get free stuff, so why not?